Senior Marketing Specialist, Philippines and Singapore

Job Description

We are seeking a Senior Marketing professional to own the marketing efforts in the Philippines and Singapore. This is a commercially focused marketing role responsible for driving demand generation and pipeline impact in complex B2B environments. The emphasis is on delivering measurable business outcomes through targeted, insight-led marketing programs, not campaign activity or vanity metrics.

The role partners closely with commercial and product stakeholders to translate market intelligence into scalable programs that engage senior enterprise decision-makers. It also carries informal leadership expectations, and contributes to improved marketing execution standards.

Responsibilities

• Develop and execute B2B marketing programs that contribute to enterprise pipeline creation and acceleration.
• Run multi-channel demand generation initiatives including account-focused campaigns, digital programs, and high-intent engagement strategies.
• Work closely with sales and commercial teams to align marketing activity with priority accounts and business objectives.
• Support execution of targeted, high-touch engagement initiatives for senior enterprise audiences.
• Ensure initiatives are clearly tied to measurable commercial outcomes.
• Translate insights into messaging and positioning relevant to complex, regulated industries such as financial services, telecom, and insurance.

Requirements

Minimum Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Demonstrated experience in B2B marketing within SaaS, technology, AI, or Fintech industries.
• Track record of driving measurable pipeline or revenue impact through marketing programs.
• Excellent communication and stakeholder management skills, with experience engaging senior and executive audiences.
• Experience working across multi-market or regional marketing environments, ideally within Southeast Asia.
• A self-starter who thrives in dynamic, fast-paced, and agile environments, with strong prioritization and time management skills.
• Hands-on experience planning and executing demand generation or integrated marketing campaigns.
• Proficiency with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, or Eloqua.

Preferred Qualifications:

• Experience with partner-led or indirect go-to-market models, including partner or channel marketing programs.
• Background supporting enterprise or complex, multi-stakeholder B2B sales cycles.
• Experience marketing to enterprise or mid-market customer segments.
• Strong grasp of pipeline metrics, including MQLs, SQLs, and sourced or influenced revenue.
• Experience designing or executing account-based marketing (ABM) strategies.
• Experience organizing executive roundtables or C-suite engagement events.
• Exposure to field marketing initiatives.
• Proven ability to align marketing and sales teams, including lead handoff and follow-up processes.

About AI Rudder

AI Rudder is an AI product company transforming how business communicate to their customers.

We launched in 2019 with one of the world’s first enterprise-grade AI voice agents: built to hold real, intelligent conversations, not just play back scripts. Today, we serve over 500 enterprises across 20+ countries, processing 50 million calls every day and having delivered more than 8 billion calls to date. Our customers range from fast-growing startups to large enterprises.

When AI talks to people, it has to feel human. That’s what we build.

How We Work

AI-first: AI isn’t a tool we reach for. It’s the default we start from. Every team, every workflow: AI-first.

Global Collaboration: We operate globally and work as one team. Distance is a logistics problem, not a cultural one. We build the habits that make distributed teams actually work

Communication Principle: Simple, Trust, Transparent. We remove unnecessary complexity so people can focus on what matters most.

What We Offer

• Learning & Development: Continuous learning through real projects, knowledge sharing session, mentorship, and cross-functional collaboration.
• Performance Recognition: Regular performance reviews, feedback, and opportunities for career progression.
• Global Exposure: Collaborate with international teams, global rotations, and work with global enterprise customers.
• Meaningful Impact: Build AI solutions that create real value for businesses around the world.
• Ownership & Autonomy: Freedom to take initiative and drive outcomes.
• Team Engagement: Team Building, Local & Global Gatherings & Local Events Celebration

AI Rudder is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and applicants.