Marketing Specialist – Thailand & Vietnam

Job Description

About the Role

As Marketing Specialist for Thailand and Vietnam, you will be the primary marketing driver across both markets, working in close partnership with the Thailand Country Manager and Vietnam Country Manager. Through regular weekly syncs with each Country Manager, you will jointly evaluate, plan, and execute marketing initiatives designed to generate high-quality pipeline among senior decision-makers. Success in this role means consistently reaching and engaging C-Suite, Head of, VP, and President-level stakeholders across the BFSI, logistics, and telecommunications sectors in both markets.

This is a field-oriented, strategy-informed role. You will be expected to own the full marketing mix for your markets — from planning executive-level events to ensuring that every initiative is aligned with the commercial priorities of the country teams you support.

• Partner with the Thailand Country Manager and Vietnam Country Manager through weekly syncs to evaluate, plan, and prioritize market-specific marketing initiatives.
• Develop and execute demand generation programs targeting C-Suite, Head of, VP, and President-level prospects within BFSI, logistics, and telco verticals in Thailand and Vietnam.
• Lead field marketing activities, including managing booth sponsorships at industry events and organizing executive roundtables.
• Ensure all marketing activities are focused on attracting high-quality, relevant key decision-making prospects rather than broad awareness.
• Collaborate with internal stakeholders to align market-level initiatives with regional and global marketing strategy.

Requirements

Must Have

• Must be fully fluent in Thai and English (written and spoken).
• Proven experience in field marketing, including booth sponsorships at industry events and the planning and execution of executive roundtable programs.
• Demonstrated ability to design and run marketing programs that reach and engage senior business and technology decision-makers (C-Suite, VP, Head of, President level) within BFSI, logistics, or telco sectors.
• Strong stakeholder management skills, with the ability to work closely and collaboratively with country-level sales leadership.

Nice to Have

• Proficiency in Chinese (Mandarin) and/or Vietnamese.
• Experience in SEO optimization and/or GEO/AEO optimization.
• Experience in Key Opinion Leader (KOL) or influencer marketing programs.
• Experience developing marketing materials and sales enablement resources for Channel Partners at a technology company.
• Experience designing and executing email campaigns targeting senior executives.

About AI Rudder

AI Rudder is an AI product company transforming how business communicate to their customers.

We launched in 2019 with one of the world’s first enterprise-grade AI voice agents: built to hold real, intelligent conversations, not just play back scripts. Today, we serve over 500 enterprises across 20+ countries, processing 50 million calls every day and having delivered more than 8 billion calls to date. Our customers range from fast-growing startups to large enterprises.

When AI talks to people, it has to feel human. That’s what we build.

How We Work

AI-first: AI isn’t a tool we reach for. It’s the default we start from. Every team, every workflow: AI-first.

Global Collaboration: We operate globally and work as one team. Distance is a logistics problem, not a cultural one. We build the habits that make distributed teams actually work

Communication Principle: Simple, Trust, Transparent. We remove unnecessary complexity so people can focus on what matters most.

What We Offer

• Learning & Development: Continuous learning through real projects, knowledge sharing session, mentorship, and cross-functional collaboration.
• Performance Recognition: Regular performance reviews, feedback, and opportunities for career progression.
• Global Exposure: Collaborate with international teams, global rotations, and work with global enterprise customers.
• Meaningful Impact: Build AI solutions that create real value for businesses around the world.
• Ownership & Autonomy: Freedom to take initiative and drive outcomes.
• Team Engagement: Team Building, Local & Global Gatherings & Local Events Celebration

AI Rudder is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and applicants.