Marketing Specialist

Job Description

• Work closely with the Sales Manager and Account Managers to align marketing initiatives with commercial priorities, target accounts and account-based strategies
• Develop and execute demand generation campaigns (email, LinkedIn, paid media, and account-based marketing) to generate qualified pipeline for the sales team in Portuguese and Spanish-speaking markets
• Create and maintain the LATAM sales enablement toolkit: pitch decks, one-pagers, battlecards, case studies, proposals and email templates
• Localize global messaging and positioning for Brazilian and Spanish-speaking audiences, adapting to each market and industry (not just translating)
• Plan and coordinate participation in industry events, and conferences, including pre-event outreach and post-event follow-up to convert contacts into opportunities
• Own the regional marketing calendar, from planning to execution and measurement
• Create content assets and manage social media (with LinkedIn as priority), including simple visual assets aligned with global brand guidelines
• Monitor, analyze and report on campaign performance with a focus on business outcomes (leads, MQLs/SQLs, pipeline generated and influenced, event ROI), continuously optimizing for better results
• Communicate regularly with marketing leadership in Singapore, aligning LATAM plans with global strategy and bringing field insights on customers, objections and competitors
• Manage relationships with external agencies, freelancers and vendors when needed

Requirements

• Bachelor’s degree or equivalent practical experience
• 4+ years of experience in marketing in a B2B technology or SaaS company
• Proven hands-on experience running industry events and trade show participation (booth), from planning to execution and lead follow-up (minimum requirement)
• Proven experience independently organizing and hosting executive roundtables or similar C-level events, managed in-house without relying on event agencies (minimum requirement)
• Demonstrated experience running programs with measurable pipeline and revenue impact
• Full professional fluency in Portuguese, English and Spanish (written and spoken)
• Experience with LATAM markets and understanding of cultural and business differences across the region
• Strong business acumen, critical reasoning and ability to manage multiple priorities
• Comfort working with remote leadership across time zones and in a fast-paced, multicultural environment

Preferred Qualifications:

• Experience with AI-related products or the broader AI ecosystem is a strong differentiator
• Experience marketing to banks, fintechs, BPOs, contact centers, collections or telecom companies
• Background in an Asian or multinational tech company
• Active use of AI tools in the daily marketing workflow
• Availability to travel within LATAM for events and client meetings

Nice to Have:

• Strong B2B content and copywriting skills, with the ability to adapt tone and format across channels, audiences and languages
• Experience with marketing automation and CRM platforms (HubSpot, RD Station, Salesforce or equivalent)
• Proficiency in digital marketing tools: LinkedIn Campaign Manager, Google Ads, Meta Ads, Google Analytics or similar
• Working knowledge of design tools (Canva, Figma or Adobe) to produce assets independently

About AI Rudder

AI Rudder is an AI product company transforming how business communicate to their customers.

We launched in 2019 with one of the world’s first enterprise-grade AI voice agents: built to hold real, intelligent conversations, not just play back scripts. Today, we serve over 500 enterprises across 20+ countries, processing 50 million calls every day and having delivered more than 8 billion calls to date. Our customers range from fast-growing startups to large enterprises.

When AI talks to people, it has to feel human. That’s what we build.

How We Work

AI-first: AI isn’t a tool we reach for. It’s the default we start from. Every team, every workflow: AI-first.

Global Collaboration: We operate globally and work as one team. Distance is a logistics problem, not a cultural one. We build the habits that make distributed teams actually work

Communication Principle: Simple, Trust, Transparent. We remove unnecessary complexity so people can focus on what matters most.

What We Offer

• Learning & Development: Continuous learning through real projects, knowledge sharing session, mentorship, and cross-functional collaboration.
• Performance Recognition: Regular performance reviews, feedback, and opportunities for career progression.
• Global Exposure: Collaborate with international teams, global rotations, and work with global enterprise customers.
• Meaningful Impact: Build AI solutions that create real value for businesses around the world.
• Ownership & Autonomy: Freedom to take initiative and drive outcomes.
• Team Engagement: Team Building, Local & Global Gatherings & Local Events Celebration

AI Rudder is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and applicants.