Customer Experience

Think about the last thing you bought. Did you get it online or from a brick-and-mortar store? How easy was it to find what you were looking for, and was the transaction smooth and painless? Overall, did the brand make you feel like they understood you and your needs? Chances are, your answers to these…

Customer experience is a crucial factor in building consumer trust. It can also make or break your business. This is doubly true for industries such as customer service, where frontline employees directly handle customer issues and requests. As a matter of fact, poor customer service has consistently ranked as the second most common reason for…